Great Multitude

Google Ad Grants management

$10,000 a month in free Google ads. We make sure you keep it.

Eligible nonprofits get up to $10,000 every month in Google Search ads, paid for by Google. We apply, build and run the account so your camp, ministry or program shows up when people search for it.

Check if you qualify See plans

For eligible 501(c)(3) nonprofits through the Google for Nonprofits program.

Example ad. Your organization, at the top of the page.

$10,000

per month in Google Search ads, paid for by Google

$0

of your budget spent on clicks. The grant covers every one.

5%

click-through rate Google requires, every month, to keep the grant

The catch

The ads are free. Running them isn't.

Google sets strict rules for grant accounts and checks them every month. Miss them and the account gets suspended.

CTR ≥ 5.0% · monthly

Keep a 5% click-through rate

At least 5 of every 100 people who see your ads have to click. Every month.

Conversion tracking required

Track real results

Sign-ups, registrations and donations have to be counted correctly inside Google Ads.

No single-word keywords

Follow the keyword rules

No single-word or overly broad keywords. Low-quality keywords have to go.

2+ ad groups · 2+ ads · sitelinks

Build it Google's way

Every campaign needs the required ad groups, ads and sitelinks before it can run.

That's our job. We keep you compliant, keep your ads running, and grow your results.

What the grant can do

Show up for the people already looking for you

Built for camps, youth ministries, mentoring programs, food pantries and community nonprofits.

Recruit volunteers

Reach adults in your area who want to give their time.

People searching for

volunteer opportunities near me become a youth mentor

Reach the people you serve

Help parents, schools and neighbors find your programs.

People searching for

summer camp for kids near me after school programs near me

Grow donors and sponsors

Bring in new givers and event sponsors who care about your cause.

People searching for

donate to youth ministry charity golf outing near me

$10,000 is the ceiling, not the starting line.

How much of the grant you use depends on how many people search for what you offer in your area. Local nonprofits often start smaller. That's normal.

A smaller account that's run right beats a big one that gets suspended. Each month we add goals, keywords and pages so you use more of the grant.

Eligibility

Do you qualify? Find out in 20 seconds.

Check each box that's true for your organization.

0 of 4 confirmed

Check the boxes that are true for you.

Four quick questions. Your answer updates here as you go.

    How it works

    From signed to live, we do the heavy lifting

    1. Step 1

      Pick your plan

      Sign the agreement and we start that same week.

    2. Step 2

      Get verified

      We handle Google for Nonprofits and the grant application.

    3. Step 3

      Build and track

      Campaigns, keywords and conversion tracking, set up to Google's rules.

    4. Step 4

      Launch and grow

      Ads go live once Google approves. You get a report every month.

    What we'll need from you
    • Your 501(c)(3) determination letter and EIN
    • Admin access to your website
    • A Google account for your organization

    Plans

    Simple monthly pricing

    The grant pays for the ads. You pay us to win it, run it and grow it.

    Grant Essentials
    $500/ month

    $1,200 setup · 3-month minimum

    • Grant application and account build
    • Compliance management
    • Conversion tracking
    • One goal of your choice
    • Monthly report
    Start with Essentials
    Grant GrowthRecommended
    $1,000/ month

    Setup waived · 6-month minimum

    • Everything in Essentials, plus:
    • Every goal: volunteers, participants and donors
    • Ongoing keyword growth
    • Event and fundraiser campaigns
    • Donation value tracking
    • Website recommendations
    • Monthly strategy call
    Choose Growth
    Grant + Paid
    $1,750/ month

    Setup waived · 6-month minimum

    • Everything in Growth, plus:
    • Paid Google account for YouTube, Display and remarketing
    • Dedicated landing pages
    • Quarterly board-ready impact report
    Go Grant + Paid

    Ad spend for the paid Google account is billed directly to you with no markup (we recommend $300 or more per month). Setup is waived with a 6-month term; the $1,200 setup fee applies if you cancel early.

    Questions

    What nonprofits ask us first

    Is the $10,000 really free?

    Yes. Google gives the ad credit to eligible nonprofits every month, and you never pay for the clicks. You pay us to apply for the grant, build the account and manage it so it stays active.

    Why not run it ourselves?

    You can. The rules are strict and Google checks them every month. When an account drops below a 5% click-through rate or loses its tracking, Google can pause it. We keep it in line so your team stays focused on the mission.

    How long until our ads are live?

    It depends on how quickly Google verifies your nonprofit. Once you're verified, we build the account and submit it. You'll get a clear timeline on our first call.

    We already have a grant account. Can you help?

    Yes. We'll audit it, fix whatever is breaking the rules and grow what's working. If it's been suspended, we'll work on getting it reinstated.

    Who owns the account?

    You do. Your ads, data and reports belong to your organization. If you ever leave, we hand over full access.

    Do you mark up ad spend?

    No. On the Grant + Paid plan, ad spend is billed straight to you with no markup or commission.

    Get started

    Let's get you found.

    Tell us about your organization. We'll reply with whether you qualify and the searches you could be showing up for.